The brand, “Hakugakusen”, which was established in 2001. Takeshi Yasumoto, who is both brewer and chief brewer as well, fundamentally reviewed the sake brewing methods to create a new brand of Yasumoto sake brewing. The origin of the name is as follows. “Haku” is derived from the Hakusan subterranean water vein and used as brewing water.

“Gaku” is from the Togo area of ​​Fukui Prefecture, which faces the mountains (where sangaku is Japanese) and where the brewing takes place. (The name also uses one of the kanji from Takeshi Yasumoto’s name). The character for the “Sen” part is a combination of the kanji meaning “person” and “mountain”, and implies the wish that mountains of people will gather.

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