Kid

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Surrounded by mountains in Kainan City, Heiwa Shuzo was founded in 1928 and is located just outside Kainan City in Wakayama. The site where the brewery is located was a temple for over 500 years before the brewery was established. It was renamed Heiwa Shuzo (Heiwa means “peace”) in 1952. It wasn’t until 1957 when Sake production commenced full-time. Located in a valley surrounded by mountains, blessed with high precipitation, this results in a boundless supply of good quality soft spring water, perfect for brewing Sake.

Fourth generation Norimasa Yamamoto returned to the family brewery with a passion and a vision for bringing sake into the new world. Being aware of his position as the likely successor to the family brewery, Yamamoto-san graduated from Kyoto University with a degree in economics. The birth of the Kid name comes from combing the Kishu 紀州 name of the area with fudo 風土(environment) into Kido 紀土 which also provides the wordplay “Kid” identifying the brand and brewery as young and upcoming.

The ‘Tsuru-ume’ range was created to reflect the quality of the many local products available in Wakayama. Working directly with Ume & Yuzu farmers allows Heiwa Shzuo to secure some of the finest fruit in the country. Wakayama Ume represents 40% of all Ume grown in Japan and is considered the finest Ume fruit source. Citrus fruit such as lemon, yuzu and Mikan are also grown locally and used to make products in the ‘Tsuru-ume’ range.

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